Job Description

We are looking for a competitive, professional, and trustworthy Digital Marketing Manager. Someone with experience in SEO & PPC to join our digital team; as a Digital Marketing Manager we'll tap into your expertise.

The role, responsibilities and expectations

• Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
• Building and maintaining a brand’s presence across social media channels
• Creating, executing and monitoring marketing campaign budgets
• Collaborating with media and sales teams to improve marketing results
• Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
• Coordinating and identifying innovative growth strategies
• Preparing reports on the performance of marketing campaigns
• Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.
• Generating a continuous flow of leads for our 2x Telesales Executives to follow up daily
• Generating a steady flow of existing customer communications via monthly newsletters and emails
• Managing a marketing team as the business continues to grow
• Perfecting automation across our several platforms (website, CRM, customer portal)

To be considered...

Experience and skills essential to the role:

• Google Ads certification(s)
• Minimum of 2 years’ experience in paid search, campaign set up, management of multiple client accounts, account optimisation
• Experience in social advertising
• Educated to degree level – or have relevant work experience
• Some experience managing a team (min. 1 person)
• Excellent numerical and written communication skills
• High level of proficiency with managing and interpreting campaign data - budgeting, reporting, analysis, troubleshooting, optimisation
• Analytical and comfortable working with spreadsheets
• Strong understanding of Google Ads, Google Merchant Centre, Google Analytics & Search Console and other industry tools
• Able to work well under pressure and have excellent multi-tasking skills
• Experience with automation between different platforms (website, CRM, customer portal)

Experience and skills desirable to the role:

• Working in a client-facing PPC account management role
• Knowledge of email marketing campaigns and tools (e.g. MailChimp)
• Experience of website content management systems (CMS) 
• Knowledge of SEO best practices, on-site and off-site SEO
• Agency experience

Benefits and package

• Salary starting £30k per year
• 25 days holiday
• Eligible for discretionary performance bonus, based on campaign success (to be finalised)
• 3% pension contribution (after probation period)
• Additional company incentives 
• Maternity leave/paternity leave

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