Salary: £75,000 plus £35,000 Bonus
We are currently working an innovative and very well established global medical devices manufacturer
They are embarking on an ambitious growth strategy and have developed a new, senior level role.
We are looking for an Head of Marketing with the focus on strategy and delivering marketing plans to the organisation as well as distributors across the UK and Nordics
Summary:
- Anticipates the needs of the market by understanding key dynamics including clinical trends, care delivery and reimbursement.
- Builds insights, knowledge and understanding of your Country/Region and local health care systems and market dynamics.
- Builds insights and knowledge of the customer and market and communicates this to the field and regional brand teams.
- Leads the formulation of Marketing Plan for your Region.
- Works with distributor partners (where present) to understand the needs of the customers, align with key priorities and support the development of initiatives to accelerate adoption.
- Create and implement new marketing channel strategies, propositions and new target customers.
- Creates and drives go-to-market strategies in collaboration with brand manager(s), evaluates and supports implementation of potential go-direct strategies within assigned region.
Qualifications/Education/Experience/Skill Required
Required Qualifications:
- 10+ years of marketing experience.
- Has a proven track record of driving acquisition through new and innovating marketing techniques.
- Demonstrated strategic thinking capabilities with forward looking perspective.
- Strong communication, leadership and collaboration skills are required with proven ability to build and maintain relationships with a diverse group of people and audiences.
- Adept at adapting plans effectively for optimal impact.
- Experienced relationship-management expertise, and project management skills.
- Exceptional communication skills and ability to influence without authority, including demonstrated experience gaining senior leader perspectives and support.
- Ability to connect to the patient experience.
Preferred Qualifications:
- Bachelor’s degree (with a concentration in Marketing) preferred
- Familiarity with complex, competitive markets preferred.